The Power of Experiential Marketing
Marketing has promoted loyalty between brands and customers through experiences in events.
The event theme and local flavor
Immersing the participant in the event through the theme and the local culture.
The use of technology
Technology has assisted organizers and participants before, during and after events. Management platforms, RFID, Beacons and facial recognition.
Augmented Reality (AR) and Virtual Reality (VR) at events.
How Projection Mapping and drones have been used at events.
Awareness and sustainability
The possibilities for a sustainable and socially conscious event.